Brian Berkowitz

Last updated on 05/04/17

Digital content producer focused on the creative development of original editorial, branded and social media content. Extensive professional experience producing, directing, editing, shooting, crew management and the distribution of compelling video content. Strong interest in music, entertainment… Read more

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Videos

John Varvatos Launches a Playboy Tee, and Playmate Kayslee Collins Models It
Step Inside the World of Ben Venom, Punk Rock Quilter
Join Dave Grohl and Pat Smear As They Visit L.A.’s Holiest David Bowie Sites
Bartenders Tell Us What They Hate About Other Bartenders
A Conversation with Mayer Hawthorne
Playboy 2016 Content Sizzle
Playboy x The Transporter Sweepstakes
Playboy Historical Sizzle Reel
Kanye West: Style Icon
Alexa Chung: ElleUK:
Playboy Comic Con: Bates Motel

Credits and Employment History

PLAYBOY ENTERPRISES, INC.
Head of Video (July 2014 - December 2016)

•Hired and led cross-functional 13-person team to develop and implement editorial and branded video strategy, programming, operations, and process.
•Conceptualized and managed the development of all video content for Playboy’s website, social media, OTT and mobile platforms including original series across entertainment, documentary/news, style/nightlife, comedy, gaming, sex & culture and events verticals. Platforms included YouTube, Facebook, Instagram, Apple TV, Amazon Prime, Roku and Dailymotion.
•Oversaw video operations for Playboy.com's relaunched safe-for-work original content site and multi-channel YouTube network, helping grow viewership from 5M in August 2014 to 20M monthly global users by December 2014. Lowered the median age from 47 to 30.
•Supervised content producers, in-house video editors, motion graphic artists and interfaced with outside vendors and creative community as well as all levels of the Playboy organization.
•Led execution and production of all corporate sizzle reels and PR needs including ENG / EPK packages.
•Developed programming and hired on-camera talent for Playboy’s documentary series Journalista and Playboy’s Nightlife Network Indulgence, generating over 12M+ views to date.
•Executed brand strategy and voice through the creation of 28+ original video programs.
•Managed production on high-profile content partnerships with John Varvatos, Netflix, Burton Snowboards, Miramax, recording artist Pitbull, Hornitos, Relativity Pictures and Stoli Vodka.
•Collaborated with product, design, editorial, licensing, business development, finance, legal, executive and social teams to maximize engagement, build community, optimize workflow and deliver new products to market.

Executive Producer - Equals Three

Maker Studios

5/2011 - 11/2013

• Producer for Ray William Johnson's #1-rated YouTube show "Equals Three." • Booked celebrity guests, coordinated crews and writing staff. • Director of Photography on "Sh*t Fashion Girls Say... at New York Fashion Week!" • Talent recruitment, channel programming and production management • Produced and edited Maker Studios 2013 Sizzle Reel • Directed, storyboarded, scripted and produced branded video shoots • Co-creator of weekly YouTube show, "RPM Spotlight" • Helped establish New York City Office - (August 2011)

Industry Awards

2009 MIN Best of the Web nomination for original web series: Blender Burner

Education

The Ohio State University - Bachelor of Arts in Sociology

New York University - Certificate in Film & Video Production

Other Skills/Additional Information

Skills

Proficient with Adobe Creative programs including Premiere Pro, Photoshop and After Effects, Event production experience, Red carpet experience, YouTube, Integrated Marketing, Project Management, Content Strategy, Creative Development, Camera, lighting and sound production experience, Budgeting and Coordinating crews, Talent Recruitment, CMS