Debo Adebayo

last updated on 13/08/12

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Employment History

Mix 'n' Sync - Music Consultant and Supervisor
Dec 09 - Present

I find new, electronic, urban and underground artists, producers and record companies to work with, represent them as their agent and subsequently pitch their music or music making services to various other creative agencies and visual content generators for use in their media or creative projects. The projects include film, television, commercials, video games and experiential events.

Key Responsibilities
• Responsible for the synchronisation licensing of the music catalogues of record labels, producers and artists including Hannah Holland, Batty Bass Records, Krust, Keaton, DJ Stingray, Urban Tribe, EGA Music, Eastside Records and Rebel Sonix.
• Capturing new business from agencies and production companies such as the BBC, Chi & Partners and Firecracker Films.
• Creating relationships with creative advertising agencies, television production companies, games developers and film directors and producers.
• Sending Invoices and chasing payments and accounting back to artists and record companies.

Record Label Management and A&R
Dec 09 - Present
Gryphon Records Ltd
Native City Records

Sole responsibility for all label related issues. Finding, signing and working closely with artists. Co-ordniation of physical and digital distribution. Creation and activation of marketing campaigns, promotion and merchandise. Supervision of artwork and photo shoots. Organising recording sessions and commissioning remixes. Exploiting the catalogue and brand through partnerships and licensing. Planning and budgeting all finance.


Digital Planning and Marketing Consultant Dec 09 - Present
Nitro Music Theatre, The Red Room Theatre & Film, Tamasha, Tangle

I engage and attract theatre audiences via the use of digital platforms and traditional marketing. I have devised the digital marketing plan for the premiere and tours of a number of productions including ‘Desert Boy’, The Trouble With Asian Men, Auntie Netta and The Crossing throughout venues in the UK. I am also responsible for the companies' websites and newsletters. I increased website visits for Nitro by over 200%.

Key Responsibilities
• Creation and roll out of the integrated digital marketing strategies for touring theatre companies including social media management.
• Successfully attracting new audiences with a special focus on young people and the London community.
• Connecting with journalists to attain reviews, previews and interviews for productions.
• Generating new production themes and script ideas with the artistic director and company.
• Producing promotional videos.
• Writing regular newsletters and blogs.


Licensing Manager (Fixed Term Contract)
Oct 08 – Mar 09
Frukt Music Marketing Ltd

I worked with the Activation and Strategy Directors of a forward thinking marketing company in ensuring Nokia’s Comes With Music Campaign was delivered. I excelled by organising my work and communicating effectively with the major brand and the over 100 record companies. I worked closely with the creative advertising agencies W&K and JWT so that their requests for track usages were met on time.

Key Responsibilities
• Managing the licensing for Nokia’s Xpress Music marketing campaign with activation in 20 territories.
• Securing the approval of track usages from record companies and publishers in specific territories.
• Supplying alternative ideas for track usage when the original requests could not be cleared.
• Generating reports for Nokia of all 300 track usages and licenses.

Royalties Administrator (for two companies, consecutively)
Sony BMG UK Entertainment Dec 05 – Feb 07
Sanctuary Group Ltd Feb 07 – Oct 08

I administered the music royalty accounts for over 25 artists in an independent music company and 30 artists in a major music record company. I gained a solid understanding of recording contracts, royalty accounting, intellectual property and copyright. I excelled under pressure by organising effectively and having an acute attention to detail. I played a key part in both my teams and developed strong and lasting relationships with colleagues and external parties.

Key Responsibilities
• Approved accounts worth up to £2m
• Liaised with the marketing, Artist & Repertoire, and legal departments to ensure all costs were accounted for.
• Set up contracts for artists such as Manic Street Preachers, Arcade Fire, The Libertines and Leftfield.
• Ensuring payments were made to artists on time.


Event Manager and DJ
Apr 01 - Present

I am the organiser and DJ for a number of music based events across London. In this busy role, I ensure our marketing messages are delivered to the correct audience via traditional and digital platforms such a press, social media and specialist websites so that venues, 200 to 1000 people in size, are filled.

Key Responsibilities
• Selecting the DJs and artists to perform at UK based events.
• Connecting with journalists face to face, over the phone and via email to attain features for the events.
• Marketing the events using digital and traditional methods.
• Supervising artwork used online, above and below the line.
• Writing press releases.
• Producing promotional videos.