Social Media/ Web Content Manager
- Company:
- --members only--
- City, State:
- Van Nuys, CA
- Duration:
- permanent
- Job posted on:
- 08/17/12
- Salary:
- to $75K per year
- Website:
- not provided
- Share:
About the Job
We're a leading consumer products company with some of the best known kids toy brands on the market!
POSITION SUMMARY
Responsible for the creation, coordination and updating of all brands’ social media and the support of web content creation.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media:
• Create plans that leverage social media two brands and enhance traditional marketing tactics
• Establish and update all social media accounts
• Create, post and publicize written content
• Post, refresh, and publicize all photographic, mini-app, game and video content available
• Monitor, respond to, and moderate community across all social media platforms
• Develop and execute tactics that integrate social media sites
• Compile metrics to evaluate the effectiveness of social initiatives
• Feed back data (both quantitative and qualitative) to help inform future marketing and product direction
• Manage social media specialists and interns, assist in editing of copy, posts and moderation
• Identify and educate team on emerging social media technologies and trends
• Work closely with legal counterparts to ensure adherence to rules and guidelines around social media marketing
Web Content Support:
• Write copy of character blogs, diaries, games and other web elements as needed
• Write and execute email blasts
• Work with Packaging copywriters to create product descriptions for product pages on brands’ websites
• Serve as editor for all online content
SKILLS
• Broad and deep understanding of social media, how to leverage and integrate it across a portfolio of brands, and how to harness it to drive brand awareness and purchase
• Knowledge of social media analytics platforms
• Enthusiastic self-starter who loves to write
• Ability to switch between voices of various brand personalities, brand characters, corporate spokesperson and consumer targets
• Understanding of writing for a kids’ audience
• Team player willing to absorb, enhance and execute brand direction
• Love of popular culture
EDUCATION/LICENSURE/CERTIFICATION
Bachelor’s Degree
MINIMUM EXPERIENCE REQUIRED/PREFERRED
Two to three years in similar position at a toy/entertainment/media company preferred.
Understanding of COPPA a plus.
