Social Media Manager, Car & Driver YouTube Channel

About the Job

Social Media Manager, Car & Driver YouTube Channel

This position is primarily concerned with implementing the social strategy for Car and Driver’s new premium content YouTube channel and cultivating the community around the channel.

SPECIFIC RESPONSIBILITIES:
• Assist in devising a strategy to best cultivate Car and Driver’s YouTube community, using both the tools of YouTube and of the companies men’s enthusiast brand properties.
• Nurture and grow Car and Driver’s fan base through social engagement
• Work with channel talent to best grow their audience
• Seek out and nurture outside relationships dedicated to growing our community base
• Research and test the latest in audience growth theory
• Advise content development with an eye toward optimal social impact
• Cultivate audiences beyond the core enthusiasts
• Develop video names and meta tags that enhance discoverability

MINIMUM EXPERIENCE REQUIRED:
• Five years of web audience development with a focus on video
• Must have experience interacting with and growing audiences through social tools
• Must have experience with YouTube and their audience development tools

SKILLS/ABILITIES REQUIRED:
• Knowledge of the YouTube community and how it communicates
• Familiarity with web videos and their attributes, including general SEO best practices
• Proficient in Facebook and Twitter tools, with knowledge of the most up to date improvements to those tools
• Extensive knowledge of the various methods used to grow audience
• Interest in and knowledge of cars and the automotive industry, with an ability to engage with fans of that industry
• Excellent written and verbal communication skills
• Effective interpersonal negotiation skills
• Ability to work well under pressure
• Proficiency in Microsoft Office
• Attention to detail and pride in high-quality execution of work
• Excellent organizational skills, ability to prioritize and meet deadlines
• Ability to work collaboratively and diplomatically with others
• Keeps abreast of latest trends in web-based and social television