Media Coordinator (Washington, DC)
- Company:
- --members only--
- City, State:
- Washington, DC
- Duration:
- Full-Time Permanent
- Job posted on:
- 06/20/12
- Salary:
- based on experience
- Website:
- not provided
- Share:
About the Job
Position Objective:
To generate media coverage of campaigns
Primary Responsibilities and Duties:
• Prepare and service news releases for campaigns
• Independently pitch campaigns and events to the media
• Prepare and manage news releases for foreign affiliates
• Prepare and send mailings to the media on specific issues and campaigns
• Monitor severe weather and natural disasters nationwide (e.g., fires, floods, hurricanes, and tornadoes) and prepare and service news releases regarding the safeguarding of companion animals during such events
• Develop target lists for issue and campaign coverage
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of campaigns
• Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers
• Keep informed about local and national news stories and track those that are relevant to campaigns
Requirements:
• Degree in a related field or equivalent experience
• Demonstrated extensive knowledge of the media industry
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Proven ability to deal with a variety of people in a professional manner
• Demonstrated ability to work on multiple projects simultaneously
• Proven ability to take initiative and follow through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Adherence to a vegetarian lifestyle
• Supportive position vis-à-vis PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization
