Marketing Manager
- Company:
- --members only--
- City, State:
- Los Angeles, CA
- Duration:
- not provided
- Job posted on:
- 07/16/12
- Salary:
- not provided
- Website:
- not provided
- Share:
About the Job
We are looking for a Marketing Manager to develop and implement marketing strategies and advertising campaigns for our Moms-Focused YouTube channels and core programming. Experience in marketing to women and in-depth knowledge of online mom forums and mom blogs is essential.
Responsibilities include:
• Researching the online moms sphere to discover potential partnerships with strategic talent and other contributors
• Monitoring and tracking moms competition
• Managing outreach to mommy bloggers and other online mom communities to build genuine and organic relationships
• Developing and executing marketing strategies across a variety of media, tied to specific ROI and viewership goals
• Carrying marketing campaigns from start to finish (programming, ad buys, coordination with YouTube and/or outside agencies, creative central services, PR) and coordinating implementation of sponsored program marketing across YouTube, web, and social media
• Devising and delivering promotional giveaways
• Managing and creating marketing materials collaterals and program grids (images, copy, video, etc)
• Identifying profile-building opportunities like meeting engagements, seminars, and other industry events, and coordinating these appearances
• Communicating with PR agencies/other external outreach companies and coordinating with other Marketing staff and Marketing Director
