http://www.media-match.com/usa/blog/index.php/trends/a-look-at-product-placement-part-i/ News, gossip, advice, hints and tips for searching tv production and film production jobs Tue, 10 Apr 2012 22:16:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.media-match.com/usa/blog/index.php/trends/a-look-at-product-placement-part-i/comment-page-1/#comment-6129 Kirby Mon, 24 May 2010 20:46:08 +0000 http://www.media-match.com/blog/?p=31#comment-6129 Although the reference to the Reese's Pieces placement in E.T. is memorable, it shouldn't be considered one of the first. Product placement in cinema has been going on since the creation of the motion picture industry. Smoking is the biggest and best example of product placement in history. The Tobacco Industry gave HUGES amounts of money to Hollywood to feature all their characters smoking. No brand names were mentioned but this level of placement boosted sales for cigarettes, cigars and tobacco considerably. And tobacco wasn't the only one to gain. The automotive industry was a large contributor as well. Using Hollywood to showcase the nicest cars. And of course, let's not forget the fashion industry. Although the reference to the Reese’s Pieces placement in E.T. is memorable, it shouldn’t be considered one of the first. Product placement in cinema has been going on since the creation of the motion picture industry. Smoking is the biggest and best example of product placement in history. The Tobacco Industry gave HUGES amounts of money to Hollywood to feature all their characters smoking. No brand names were mentioned but this level of placement boosted sales for cigarettes, cigars and tobacco considerably. And tobacco wasn’t the only one to gain. The automotive industry was a large contributor as well. Using Hollywood to showcase the nicest cars. And of course, let’s not forget the fashion industry.

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