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	<title>Media Match &#187; Writer&#8217;s Strike</title>
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		<title>Television is Back (We Promise!)</title>
		<link>http://www.media-match.com/usa/blog/index.php/uncategorized/television-is-back-we-promise/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/uncategorized/television-is-back-we-promise/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 01:41:37 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Grey's Anatomy]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Private Practice]]></category>
		<category><![CDATA[Pushing Daisies]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TNT]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Writer's Strike]]></category>

		<guid isPermaLink="false">http://www.media-match.com/blog/?p=38</guid>
		<description><![CDATA[Now that the fall television season has officially kicked off, it&#8217;s worth visiting this year&#8217;s slate of shows to see what lingering affects there are from the recent writer&#8217;s strike.  In many ways, this is a season of proving one’s self, as we find numerous shows returning from strong freshman debuts who are desperate to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">Now that the fall television season has officially kicked off, it&#8217;s worth visiting this year&#8217;s slate of shows to see what lingering affects there are from the recent writer&#8217;s strike.<span style="yes;">  </span>In many ways, this is a season of proving one’s self, as we find numerous shows returning from strong freshman debuts who are desperate to reclaim what momentum they had prior to the strike.</p>
<p></span><span style="small;"><span style="Times New Roman;">It’s safe to say the 2007-2008 television season was an unusual one.<span style="yes;">  </span>The strike caused a work-stoppage that rushed season finales and left many shows (particularly those with serial narratives) in the lurch.<span style="yes;">  </span>It’s also a safe assumption that heavyweights like “Lost” and “24” will come back in early 2009 at comfortable ratings levels despite the interruption to their respective narratives – both shows have tinkered before with their schedules and have not suffered greatly for it, thanks to their strong fan bases.<span style="yes;">  </span>But other shows are facing riskier futures, as they had barely had time to establish themselves before being unceremoniously yanked from the small screen.</p>
<p></span></span><span style="Times New Roman;">Look at three of these shows returning for their sophomore seasons: “Life”, “Private Practice”, and “Pushing Daisies”.<span style="yes;">  </span>At first glance, these shows should see success, for a variety of reasons.<span style="yes;">  </span>“Life” is a procedural police drama on NBC, which always seems a relatively simple formula of success.<span style="yes;">  </span>“Practice” is a spin-off from ABC’s incredibly successful show “Grey’s Anatomy”.<span style="yes;">  </span>And “Daisies” is a quirky ABC show that quickly found a receptive audience for its offbeat yet likeable characters.<span style="yes;">  </span>Aside from the fact that all three are well-positioned on strong networks, these shows share something else in common: they’ve all been off the air since 2007.<span style="yes;">  </span>That’s a long time away, yet all three are hoping to pick up where they left off.<span style="yes;">  </span>Unfortunately, that’s easier said than done.<span style="yes;">  </span>The fear is that audiences have forgotten these shows and their characters, and they’ll have a hard time reconnecting as a result.<span style="yes;">  </span>And that’s what ABC and NBC are hoping to counter, with strong advertising and a gradual reintroduction to the lineups.</p>
<p></span><span style="Times New Roman;">Television executives are looking for a return to normalcy with popular shows as well, which will also have to reassert themselves with audiences.<span style="yes;">  </span>And new shows are coming down the line (some retooled, like the newer version of &#8220;Life on Mars&#8221;, or remakes, like the new &#8220;Knight Rider&#8221;).<span style="yes;">  </span>Networks are understandably cautious about green-lighting new shows (ABC had only one new scripted show this fall), and are finding new ways to deal with the changing landscape.<span style="yes;">  </span>Many are unveiling new shows or episodes in the summer (such as TNT’s “The Closer”, or USA’s “In Plain Sight”), betting that audiences who are used to repeats will be more likely to embrace new fare.</p>
<p></span><span style="Times New Roman;">In the end, all it’ll take is one hit show to make a network forget the hassles and uncertainty caused by the writer’s strike.<span style="yes;">  </span>And so long as they can avoid an <em>actor’s</em> strike, all should be close to normal by the time February sweep’s week rolls around.</span></p>
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