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	<title>Media Match &#187; TNT</title>
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		<title>Television is Back (We Promise!)</title>
		<link>http://www.media-match.com/usa/blog/index.php/uncategorized/television-is-back-we-promise/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/uncategorized/television-is-back-we-promise/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 01:41:37 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Grey's Anatomy]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Private Practice]]></category>
		<category><![CDATA[Pushing Daisies]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TNT]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Writer's Strike]]></category>

		<guid isPermaLink="false">http://www.media-match.com/blog/?p=38</guid>
		<description><![CDATA[Now that the fall television season has officially kicked off, it&#8217;s worth visiting this year&#8217;s slate of shows to see what lingering affects there are from the recent writer&#8217;s strike.  In many ways, this is a season of proving one’s self, as we find numerous shows returning from strong freshman debuts who are desperate to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">Now that the fall television season has officially kicked off, it&#8217;s worth visiting this year&#8217;s slate of shows to see what lingering affects there are from the recent writer&#8217;s strike.<span style="yes;">  </span>In many ways, this is a season of proving one’s self, as we find numerous shows returning from strong freshman debuts who are desperate to reclaim what momentum they had prior to the strike.</p>
<p></span><span style="small;"><span style="Times New Roman;">It’s safe to say the 2007-2008 television season was an unusual one.<span style="yes;">  </span>The strike caused a work-stoppage that rushed season finales and left many shows (particularly those with serial narratives) in the lurch.<span style="yes;">  </span>It’s also a safe assumption that heavyweights like “Lost” and “24” will come back in early 2009 at comfortable ratings levels despite the interruption to their respective narratives – both shows have tinkered before with their schedules and have not suffered greatly for it, thanks to their strong fan bases.<span style="yes;">  </span>But other shows are facing riskier futures, as they had barely had time to establish themselves before being unceremoniously yanked from the small screen.</p>
<p></span></span><span style="Times New Roman;">Look at three of these shows returning for their sophomore seasons: “Life”, “Private Practice”, and “Pushing Daisies”.<span style="yes;">  </span>At first glance, these shows should see success, for a variety of reasons.<span style="yes;">  </span>“Life” is a procedural police drama on NBC, which always seems a relatively simple formula of success.<span style="yes;">  </span>“Practice” is a spin-off from ABC’s incredibly successful show “Grey’s Anatomy”.<span style="yes;">  </span>And “Daisies” is a quirky ABC show that quickly found a receptive audience for its offbeat yet likeable characters.<span style="yes;">  </span>Aside from the fact that all three are well-positioned on strong networks, these shows share something else in common: they’ve all been off the air since 2007.<span style="yes;">  </span>That’s a long time away, yet all three are hoping to pick up where they left off.<span style="yes;">  </span>Unfortunately, that’s easier said than done.<span style="yes;">  </span>The fear is that audiences have forgotten these shows and their characters, and they’ll have a hard time reconnecting as a result.<span style="yes;">  </span>And that’s what ABC and NBC are hoping to counter, with strong advertising and a gradual reintroduction to the lineups.</p>
<p></span><span style="Times New Roman;">Television executives are looking for a return to normalcy with popular shows as well, which will also have to reassert themselves with audiences.<span style="yes;">  </span>And new shows are coming down the line (some retooled, like the newer version of &#8220;Life on Mars&#8221;, or remakes, like the new &#8220;Knight Rider&#8221;).<span style="yes;">  </span>Networks are understandably cautious about green-lighting new shows (ABC had only one new scripted show this fall), and are finding new ways to deal with the changing landscape.<span style="yes;">  </span>Many are unveiling new shows or episodes in the summer (such as TNT’s “The Closer”, or USA’s “In Plain Sight”), betting that audiences who are used to repeats will be more likely to embrace new fare.</p>
<p></span><span style="Times New Roman;">In the end, all it’ll take is one hit show to make a network forget the hassles and uncertainty caused by the writer’s strike.<span style="yes;">  </span>And so long as they can avoid an <em>actor’s</em> strike, all should be close to normal by the time February sweep’s week rolls around.</span></p>
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		<item>
		<title>Nothing &#8216;Basic&#8217; About AMC, FX&#8230;</title>
		<link>http://www.media-match.com/usa/blog/index.php/trends/nothing-basic-about-amc-fx/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/trends/nothing-basic-about-amc-fx/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 22:20:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[Emmy]]></category>
		<category><![CDATA[FX]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TNT]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.media-match.com/blog/?p=12</guid>
		<description><![CDATA[The Emmy nominations for 2008 were released, and while premium cable and the broadcast networks are still dominant forces in television, we are clearly seeing a growth of basic cable programming, both in terms of quality and recognition.  Shows like ‘Breaking Bad’, ‘Mad Men’, and ‘Damages’ have all garnered attention this year, and their nominations [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">The Emmy nominations for 2008 were released, and while premium cable and the broadcast networks are still dominant forces in television, we are clearly seeing a growth of basic cable programming, both in terms of quality and recognition.<span style="yes;">  </span>Shows like ‘Breaking Bad’, ‘Mad Men’, and ‘Damages’ have all garnered attention this year, and their nominations in various categories reflect that.<span style="yes;">  </span>For these shows’ networks, AMC and FX, it is validation that ad-supported niche cable shows can appeal to voters and audiences alike.</span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"><span style="Times New Roman;">Every year, the Hollywood community inevitably complains about the shows that <em>didn’t</em> get nominated (I would include myself in that list, seeing as how ‘Battlestar Galactica’ was not nominated for best drama series, while ‘Lost’ was overlooked in the writing and directing categories; however, since the former received a writing nod, and the latter is once again in the running for best drama, I really can’t complain).<span style="yes;">  </span>But this year is different, and should be remembered as such, for the fact that two basic cable networks have shows that are being considered for best drama.<span style="yes;">  </span>That is not to take anything away from what the broadcast networks have done; shows like ‘House’ and the aforementioned ‘Lost’ not only withstand the test of time, they actually reinvent themselves to remain fresh and interesting.<span style="yes;">  </span>The cable networks, too, have remained viable, with shows like ‘Dexter’ and ‘The Wire’ receiving nothing but praise from fans and critics both.<span style="yes;">  </span></span></span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"></span><span style="small;"><span style="Times New Roman;">But the emergence of networks like AMC is notable for the fact that they have come seemingly out of nowhere to challenge convention.<span style="yes;">  </span>They have presented us with small, character-driven shows dominated by great acting and compelling writing, and as a result have found steadily growing audiences.<span style="yes;">  </span>They even seem to come up with ways to deal with some of the challenges facing television as a whole, such as the growing worry that people with DVRs are fast-forwarding through commercials: while watching ‘Mad Men’, a show about ad executives in the 1960’s, each first-half commercial break features title cards that give interesting tidbits about the sponsor or product in the ensuing commercials (who knew the first Orkin ad dates way back to 1954?)<span style="yes;">  </span>Simple yet informative, these commercial teasers, for lack of a better description, keep you interested – they actually make you want to watch the commercial!<span style="yes;">  </span>It’s creativity like this that illustrates, in a small way, what networks like AMC bring to the mix.<span style="yes;">  </span></span></span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"></span><span style="Times New Roman;">Basic cable networks in general have been upping the ante in recent years.<span style="yes;">  </span>It’s fitting that FX has recently changed its slogan to “There is No Box”, because that is how the network approaches its programming.<span style="yes;">  </span>By thinking beyond what’s safe and what works, they have risen the level of quality; in doing so, they have also questioned many of Hollywood’s beliefs, including what, exactly, a hero should look and act like.<span style="yes;">  </span>FX (along with TNT and USA) has also helped to dispel the notion that there are no primetime, desirable roles for women over 40 – just ask Glenn Close, Holly Hunter, or Kyra Sedgwick.</span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"><span style="Times New Roman;">Here’s hoping that the broadcast networks take a look at what their basic cable counterparts are doing, and realize that there are in fact lessons to be learned.<span style="yes;">  </span></span></span></p>
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