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	<title>Media Match &#187; Rocky</title>
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		<title>Don’t Call It a ‘Golden Age’…</title>
		<link>http://www.media-match.com/usa/blog/index.php/trends/don%e2%80%99t-call-it-a-%e2%80%98golden-age%e2%80%99%e2%80%a6/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/trends/don%e2%80%99t-call-it-a-%e2%80%98golden-age%e2%80%99%e2%80%a6/#comments</comments>
		<pubDate>Mon, 26 May 2008 03:52:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Actor]]></category>
		<category><![CDATA[Batman]]></category>
		<category><![CDATA[Bond]]></category>
		<category><![CDATA[Cinema]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Filmmaker]]></category>
		<category><![CDATA[Franchise]]></category>
		<category><![CDATA[Rocky]]></category>

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		<description><![CDATA[Call it a renaissance if you want.  A rebirth of a specific aspect of American cinema: the franchise.  Whatever label you wish to give it, we are witnessing a revival of film series that were once thought dead – moribund franchises, that were had long ago outlived their usefulness.  “Batman”; “Superman”; “Rocky”; “James Bond”; even [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt"><span style="Times New Roman;">Call it a renaissance if you want.<span style="yes">  </span>A rebirth of a specific aspect of American cinema: the franchise.<span style="yes">  </span>Whatever label you wish to give it, we are witnessing a revival of film series that were once thought dead – moribund franchises, that were had long ago outlived their usefulness. <span style="yes"> </span>“Batman”; “Superman”; “Rocky”; “James Bond”; even “Die Hard”.<span style="yes">  </span>It doesn’t take a film expert to see that these movies had descended into self-parodying shells of their former selves (admittedly, the first three more so than the latter two, but still, they were on their way).<span style="yes">  </span>Banking on brand awareness, producers were down to giving us stories that were basically dressed up recycling, always reliving the same plots but never pushing new bounds.<span style="yes">  </span>Brand awareness can only do so much, before you find yourself stuck with the conventional missteps of filmmakers eager to use a franchise for what it can offer, rather than what they can do for it.<span style="yes">  </span>“Batman &amp; Robin” was a prime example, as was “Rocky V”.<span style="yes">  </span>(Of course, there are those who feel both films are good, fun storytelling, and wouldn’t change a thing.. this is not meant for them).</span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="Times New Roman;">It now appears that it can sometimes take a decade of futility, and an utter lack of interest from the audience, before you can get a new lease on franchise life.<span style="yes">  </span>It takes time before you can get a Christopher Nolan to the table, or a Martin Campbell – men who re-create a series based on quality, not merely the recognition of the name.<span style="yes">  </span>All these years we’ve waited, and we finally have filmmakers who can take all the memorable images and ideas from our iconic heroes and make them real again – and can also make them relevant in a more modern world.<span style="yes">  </span>Whether it be Batman’s beginning, or James Bond’s first kill, we’re treated to an analysis of what makes these men great – faults and all.<span style="yes">  </span>In fact, it’s a testament to these filmmakers that they’re able to recognize the greatness in our most flawed characters – and it marks the beginning of an era in which our creations truly reflect the best and worst of us all.<span style="yes">  </span>That is what these writers and directors have done in re-imagining classic franchises, and as fans of cinema we should be grateful.</span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="small;"><span style="Times New Roman;">As a final note, one can’t mention “Rocky V” without also discussing the fabulous work that Sylvester Stallone did in “Rocky Balboa”, the 6<sup>th</sup> Rocky film – and perhaps the best since the very first.<span style="yes">  </span>More so than </span></span><span style="small;"><span style="Times New Roman;">any of the other films mentioned above (even more than Bond’s “Casino Royale”) this newest Rocky film is remarkable because it not only reinvigorated a franchise that had become a joke (“What’s the latest movie up to, “Rocky 12”?), but it did so using the some of the same actors, in very much the same setting.<span style="yes">  </span>What Stallone did was, at its core, very simple: he wrote an incredibly truthful, self-assessing cinematic gem, that never tried to be more than it was.<span style="yes">  </span>And the result was dialogue so honest, that even as we’re watching Rocky say the lines, we’re also seeing Stallone say them himself.<span style="yes">  </span>Stallone should be credited with having the depth and technique to pull this off, and the self-awareness to make this one of Rocky’s best moments.</span></span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="small;"></span><span style="small;"><span style="Times New Roman;">I for one am off to watch the new “Rambo”.<span style="yes">  </span>After that, I will eagerly await the next Batman and James Bond films, knowing they’re in good hands&#8230; for now.</span></span></p>
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