The television aspect is nothing new.  While the Olympics have reached a worldwide audience in the past, this year will see a virtual TV saturation (NBC will provide an unprecedented 1,400 hours of coverage across six of its networks, according to the Associated Press – “more that all previous Summer Olympics combined”; it will also present 2,200 hours of live web coverage and 3,000 additional hours of clips available online).  But what truly makes this Olympics different is that the potential to reach people is even greater, and surpasses mere television exposure.  That’s because, since the last Olympics in 2004, we have seen the advent (and subsequent explosions in popularity) of sites like myspace, facebook, and, perhaps most importantly, YouTube.

For the first time ever, we will be given an almost real-time glimpse into the Olympics – everything from videos to blogs to photos, all created and uploaded instantly.  People at these games will shoot videos from the stands, on the streets, in hotels, and at restaurants…they will have their cameras and computers with them at all times (oftentimes both in one), and you can bet that everything they capture will be uploaded immediately to YouTube (or Liveleak, etc.).  Countless more people will be documenting their experiences on myspace or facebook, writing about what they’ve seen and heard.

The television coverage will be limited by its own rigidly structured design – and for all things sports, there’s no better place to turn.  But this means that the true heart of the games will be found online, on those sites that China and NBC can’t control.  There, we will see the real athletes, unbound and unprocessed.  Throughout their time in Beijing, they will be presented with a sea of people capturing their every move.  What’s more, the athletes themselves will have access to all of these sites; they will add messages to their myspace sites, or perhaps will upload their own videos – documenting everything from the opening day festivities, to the sidelines at the events, even their own medal ceremonies.  Simply put, we are looking at an extraordinary amount of access to this year’s games, the likes of which we’ve never seen before.

Which brings us back to the original question of just how much (if anything) the athletes should say about the way China conducts its affairs.  Because the reality is, they may be unable to avoid it.  If an athlete uses any of the above-mentioned media, they will be opening themselves to scrutiny.  Even a casual remark can be read as making some kind of statement – whether it’s a comment on the friendliness of the host country, or an expression of surprise at the seeming openness of a Communist regime.  The majority of what we will see on television will be about the sports… what we see in the other media will be about the people.  And if the athletes aren’t careful, they could be taking a stand whether they realize it or not.  Which, at the end of the day, might not be such a bad thing – after all, a heartfelt opinion is the best kind.

All of this, of course, will be a moot point if China decides to block access to YouTube and the like, as they did earlier this year during the Tibet protests.  But hey, if that happens, we still have almost 7,000 hours of NBC coverage to look forward to.