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	<title>Media Match &#187; marketing</title>
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		<title>Urbanscreen &#8211; Video Projection as Interactive Street Art</title>
		<link>http://www.media-match.com/usa/blog/index.php/video-production/urbanscreen-video-projection-as-interactive-street-art/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/video-production/urbanscreen-video-projection-as-interactive-street-art/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 17:41:59 +0000</pubDate>
		<dc:creator>Lee Jarvis</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Projection]]></category>
		<category><![CDATA[street]]></category>
		<category><![CDATA[urban]]></category>
		<category><![CDATA[urbanacreen]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[Wall Art]]></category>

		<guid isPermaLink="false">http://www.media-match.com/blog/?p=125</guid>
		<description><![CDATA[I recently discovered a company called Urbanscreen, a group of free media artists and architects based in Germany, who deal in research and development of experimental media installations with the aim to stage urban areas. I thought that these are amazing pieces of video production that some of our Media Match members may enjoy. JUMP [...]]]></description>
			<content:encoded><![CDATA[<p>I recently discovered a company called <a href="http://www.urbanscreen.com">Urbanscreen</a>, a group of free media artists and architects based in Germany, who deal in research and development of experimental media installations with the aim to stage urban areas. I thought that these are amazing pieces of <a href="http://www.media-match.com">video production</a> that some of our Media Match members may enjoy.</p>
<p>JUMP<br />
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<p><a href="http://vimeo.com/2994019">JUMP | media facade | urban screening</a> from <a href="http://vimeo.com/user1005725">urbanscreen</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The project “Jump” is focusing on mapped video projection with a strict reference to architectural structure. The house front has been rebuilt in a studio setting with a proportion of 1:1,4. The setup becomes a stage for artists and performers. Later the captured video content is projected on the building.<br />
Music by Jan Jelinek</p>
<p>PINWALL<br />
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<p><a href="http://vimeo.com/2981936">Pinwall | interactive facade pinball | urban screening</a> from <a href="http://vimeo.com/user1005725">urbanscreen</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Pinwall is a interactive facade pinball game. The project was realized in context of “Viertelfest Bremen” 2007.<br />
Music by Flanger</p>
<p>555 KUBIK<br />
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<p style="text-align: left;"><a href="http://vimeo.com/5595869">555 KUBIK | facade projection |</a> from <a href="http://vimeo.com/user1005725">urbanscreen</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The conception of this project consistently derives from its underlying architecture &#8211; the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers &#8220;Galerie der Gegenwart&#8221;. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves &#8211; describing the constitution and spacious perception of this location by means of the building itself.</p>
<p>Production: <a href="http://wwwurbanscreen.com">urbanscreen.com</a><br />
Art Direction: Daniel Rossa &#8211; <a href="http://www.rossarossa.de">rossarossa.de</a><br />
Technical Director: Thorsten Bauer<br />
3D Operator: David Starmann <a href="http://www.shineundsein.de">shineundsein.de</a><br />
Sound Design : Jonas Wiese<br />
Realized with <a href="http://www.mxwendler.net">mxwendler.net</a> mediaserver</p>
<p><img class="aligncenter size-full wp-image-126" title="projectors" src="http://www.media-match.com/blog/wp-content/uploads/2009/10/projectors.jpg" alt="projectors" width="300" height="300" /></p>
<p>Lee Jarvis.</p>
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