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	<title>Media Match &#187; Actor</title>
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		<title>Heath Ledger&#8217;s Anti-Whaling Music Video</title>
		<link>http://www.media-match.com/usa/blog/index.php/industry-news/heath-ledgers-anti-whaling-music-video/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/industry-news/heath-ledgers-anti-whaling-music-video/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 15:04:37 +0000</pubDate>
		<dc:creator>Lee Jarvis</dc:creator>
				<category><![CDATA[Film and TV Production]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Actor]]></category>
		<category><![CDATA[anti-whaling]]></category>
		<category><![CDATA[Director]]></category>
		<category><![CDATA[heath ledger]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[posthumous]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://www.media-match.com/blog/?p=98</guid>
		<description><![CDATA[Shortly before his death in January 2008, actor Heath Ledger directed a music video for the song &#8220;King Rat&#8221; by American indie rock band Modest Mouse. Released last week, the powerful yet dark video features a group of whales hunting for men to feed to baby seals. Designer Daniel Auber told The Times &#8220;it was [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-100" title="Heath Ledger" src="http://www.media-match.com/blog/wp-content/uploads/2009/08/Heath_Ledger-300x225.jpg" alt="Heath Ledger" width="300" height="225" /></p>
<p>Shortly before his death in January 2008, actor <a href="http://en.wikipedia.org/wiki/Heath_Ledger">Heath Ledger</a> directed a music video for the song &#8220;King Rat&#8221; by American indie rock band <a href="http://en.wikipedia.org/wiki/Modest_Mouse">Modest Mouse</a>. Released last week, the powerful yet dark video features a group of whales hunting for men to feed to baby seals. Designer Daniel Auber <a href="http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6739645.ece">told The Times</a> &#8220;it was very important for him to make a video that would make an impact. We needed to have the shock factor because if it wasn’t dark it wouldn’t be impressive, and if it wasn’t impressive nobody would think about what we are doing to wildlife in the ocean&#8221;.</p>
<p><a href="http://vids.myspace.com/index.cfm?fuseaction=vids.individual&amp;videoid=61500391">King Rat</a><br />
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<p>The video is available to buy at <a href="http://www.apple.com/itunes">iTunes</a>, and for the first month of release, all proceeds from the download sales will be donated to the <a href="http://www.seashepherd.org">Sea Shepherd Conservation Society</a>.</p>
<p>Lee Jarvis.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Don’t Call It a ‘Golden Age’…</title>
		<link>http://www.media-match.com/usa/blog/index.php/trends/don%e2%80%99t-call-it-a-%e2%80%98golden-age%e2%80%99%e2%80%a6/</link>
		<comments>http://www.media-match.com/usa/blog/index.php/trends/don%e2%80%99t-call-it-a-%e2%80%98golden-age%e2%80%99%e2%80%a6/#comments</comments>
		<pubDate>Mon, 26 May 2008 03:52:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Actor]]></category>
		<category><![CDATA[Batman]]></category>
		<category><![CDATA[Bond]]></category>
		<category><![CDATA[Cinema]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Filmmaker]]></category>
		<category><![CDATA[Franchise]]></category>
		<category><![CDATA[Rocky]]></category>

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		<description><![CDATA[Call it a renaissance if you want.  A rebirth of a specific aspect of American cinema: the franchise.  Whatever label you wish to give it, we are witnessing a revival of film series that were once thought dead – moribund franchises, that were had long ago outlived their usefulness.  “Batman”; “Superman”; “Rocky”; “James Bond”; even [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt"><span style="Times New Roman;">Call it a renaissance if you want.<span style="yes">  </span>A rebirth of a specific aspect of American cinema: the franchise.<span style="yes">  </span>Whatever label you wish to give it, we are witnessing a revival of film series that were once thought dead – moribund franchises, that were had long ago outlived their usefulness. <span style="yes"> </span>“Batman”; “Superman”; “Rocky”; “James Bond”; even “Die Hard”.<span style="yes">  </span>It doesn’t take a film expert to see that these movies had descended into self-parodying shells of their former selves (admittedly, the first three more so than the latter two, but still, they were on their way).<span style="yes">  </span>Banking on brand awareness, producers were down to giving us stories that were basically dressed up recycling, always reliving the same plots but never pushing new bounds.<span style="yes">  </span>Brand awareness can only do so much, before you find yourself stuck with the conventional missteps of filmmakers eager to use a franchise for what it can offer, rather than what they can do for it.<span style="yes">  </span>“Batman &amp; Robin” was a prime example, as was “Rocky V”.<span style="yes">  </span>(Of course, there are those who feel both films are good, fun storytelling, and wouldn’t change a thing.. this is not meant for them).</span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="Times New Roman;">It now appears that it can sometimes take a decade of futility, and an utter lack of interest from the audience, before you can get a new lease on franchise life.<span style="yes">  </span>It takes time before you can get a Christopher Nolan to the table, or a Martin Campbell – men who re-create a series based on quality, not merely the recognition of the name.<span style="yes">  </span>All these years we’ve waited, and we finally have filmmakers who can take all the memorable images and ideas from our iconic heroes and make them real again – and can also make them relevant in a more modern world.<span style="yes">  </span>Whether it be Batman’s beginning, or James Bond’s first kill, we’re treated to an analysis of what makes these men great – faults and all.<span style="yes">  </span>In fact, it’s a testament to these filmmakers that they’re able to recognize the greatness in our most flawed characters – and it marks the beginning of an era in which our creations truly reflect the best and worst of us all.<span style="yes">  </span>That is what these writers and directors have done in re-imagining classic franchises, and as fans of cinema we should be grateful.</span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="small;"><span style="Times New Roman;">As a final note, one can’t mention “Rocky V” without also discussing the fabulous work that Sylvester Stallone did in “Rocky Balboa”, the 6<sup>th</sup> Rocky film – and perhaps the best since the very first.<span style="yes">  </span>More so than </span></span><span style="small;"><span style="Times New Roman;">any of the other films mentioned above (even more than Bond’s “Casino Royale”) this newest Rocky film is remarkable because it not only reinvigorated a franchise that had become a joke (“What’s the latest movie up to, “Rocky 12”?), but it did so using the some of the same actors, in very much the same setting.<span style="yes">  </span>What Stallone did was, at its core, very simple: he wrote an incredibly truthful, self-assessing cinematic gem, that never tried to be more than it was.<span style="yes">  </span>And the result was dialogue so honest, that even as we’re watching Rocky say the lines, we’re also seeing Stallone say them himself.<span style="yes">  </span>Stallone should be credited with having the depth and technique to pull this off, and the self-awareness to make this one of Rocky’s best moments.</span></span></p>
<p class="MsoNormal" style="0in 0in 0pt"><span style="small;"></span><span style="small;"><span style="Times New Roman;">I for one am off to watch the new “Rambo”.<span style="yes">  </span>After that, I will eagerly await the next Batman and James Bond films, knowing they’re in good hands&#8230; for now.</span></span></p>
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