Account Manager

What do Account Managers do?

An Account Manager in the music industry is more senior than an Account Executive. They will make more strategic business decisions. They may be responsible for managing a team of Account Executives.

Like Account Executives, an Account Manager may work in PR, Marketing or Sales. They are employed directly either by a music company, or by an agency specialising in the music or entertainment industry. They will usually be responsible for a specific client of the agency or company, or a specific brand or company product as well as managing a team of staff. In the music industry they may be responsible for a band or solo artist, or a record label or perhaps an agency, publication, music TV or digital music service. The Account Manager will likely be responsible for a portfolio of clients or brands.

The work is very competitive and Account Managers may work with some of the leading names in entertainment and music. Experience is as important as professional qualifications, and an Account Manager who can demonstrate a good record of success in brand management, marketing and sales will be highly valued. There are also a number of professional qualifications available which are valuable for developing skills, and keeping in touch with the latest ideas and technology. Salary is often in the form of a basic salary with commission or performance related pay on top. Success is very much measured in terms of specific outcomes such as numbers of sales, or reaching a new target audience of music buyers.

An Account Manager may be required to manage a range of music products, from a classical music label to online pop projects. They are required to be knowledgeable about the music market and keep up to date with trends and changes. They will usually need experience in a variety of digital media and music technology, with the position going to the individual most applicable experience.

In addition to music industry knowledge/experience an Account Manager will need high energy levels, a proactive approach and the ability to work under pressure. These are attributes employers are looking for in an authority figure or financial decision-maker who signs off on the agreements made within a music industry organisation or related company.

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