Today, we're featuring , DYNAMITRI JOACHIM NAWROT, Digital Producer & Music Consultant based in London.
He has worked for major brands and corporations within the industry including AOL, AEG Live, BBC, BMG & The Old Truman Brewery. He's also lend his experience to a host of indie labels and startups including Visible Noise, Magic Eye Media, No Hats, No Hoods Records & The Record Label. Through this work he has gained extensive experience in the areas of music marketing, content production, social media and artist management.
1) What inspired you to want to work in the music industry?
I’ve been an absolute music nerd since times immemorial - it’s been a passion of mine since my childhood. When my mates went outside to play footie, I used to binge-watch music TV stations, when they still aired music videos. I read music encyclopaedias and spent all my pocket money on CDs. I made remixes on a double-tape deck and made my own compilations off the radio. I ran a school newspaper with music reviews and opinion pieces, done a few stints on regional radio as a teenager. I had a blog in the late ‘90s/early 2000s (way before blogs were an actual thing), and it organically evolved from there.
2) How did you go about getting your foot in the door?
I arrived in the UK after my A-Level equivalents 10 years ago, not knowing anyone (much less in the music industry!), not having anywhere to go, with a couple hundred quid in my pocket. It was completely, utterly bonkers and as much of a guerrilla mission as it can only get - but I guess you’ve got to have that bit of a madness in yourself to make it. What I’ve had was persistence, determination, perseverance, a huge deal of knowledge about music, loads of self-confidence, and a goal to work in the music industry - because, let’s be honest, if not me, who else could it be?
This allowed me to land my first role as a Digital Music Journalist for a large, international content provider, in the early days of social networks as we know them today. This - as time went by - grew into a Consultancy role, where I work for artists and businesses on the Content Production, PR, Social Media and Management sides, helping people in the music industry to work on their branding, amplifying their voice, growing their audience and raising their profile.
3) What album and artist(s) had the most impact on you?
John Cage - for thinking outside the box and complete subversion of what music actually is (“4’33’’”). You really have to go above and beyond and be hugely disruptive to cut through the noise in the current musical ecosystem, and that song is a perfect example of the approach you need to have if you want to get noticed: no matter if you’re an artist, a producer, a manager, an A&R executive, social media manager, you name it. You don’t shake up the status quo every now and then - you might as well just not do anything, as all your efforts will end up futile and drowned out by those bolder and more defiant than you.
Stock/Aitken/Waterman - close to 100 UK Top 40 hits in about 5 years? Phenomenal. As much as they sound dated these days, those folks captured their zeitgeist perfectly and gave people exactly what they wanted in the mid- to late-80s. Unstoppable juggernauts who knew their contemporary paradigms of pop music inside out, and tapped into the demand of their time as nobody else did before and after them, really.
Lil Wayne - recording machine, 200 singles to his name in 18 years, that’s on average almost a full single out every four weeks, over two decades, non-stop. You’ve got to admire the creativity, energy and stamina that the guy has. Most of them charted, quite a lot of them made it to the Top40, he’s got several dozen Top10 hits both as a solo and a featured artist in the highly-competitive, US market. Weezy knows his audience probably better than anyone else in the hip-hop game, and his sales figures and loyal following worldwide speak for it.
Adele - a unique figure, who sells out venues in minutes, gets certified platinum within hours, makes top bank on her music, yet keeps herself out of the limelight and away from the tabloids. Great, highly talented musician with an absolutely fantastic catalogue of music that touches and resonates with all possible age groups and demographics, without resorting to cheap marketing or tawdry PR stunts to land headlines and keep her name in the news.
Skepta and Wiley - two of the artists who sent the grime scene popping last year and spearheaded the grime revolution in the UK, finally bringing the genre that’s been bubbling under for so long into the mainstream. Incredibly talented, thoroughly authentic, full of energy, with amazing stories to tell that so many people in British cities - those who’s voice has regrettably never been heard yet - can relate to.
I could name-drop dozens of others, but these few figures come off immediately from the top of my head. It’s all about being disruptive, being relatable, being receptive, constantly learning and working hard, and turning this all into music that other people can connect with on a personal level, giving you their precious time, allowing you to be part of their life and elevating you to the superstar status by believing in you and your art.
4) Career highlight so far?
It’s always the project ahead of me.
5) Best bit of advice for those looking to break into the industry and what to expect?
Do your stuff. Never give up. It sounds cliché, but it’s you, not anyone else, who's shaping your own destiny. When the time comes, one day, you don’t want to think to yourself “I’ve let them keep me down, never pursued my dream because they talked me out of it”. Always forge ahead and ignore the hate that comes in your way - and it’s gonna come, people will try to discourage you, some even unknowingly perhaps, others - out of sheer malice. Patronising people, people who hate on you or try to bring you down a peg or two - they will be there, and are an unfortunate but natural part of everyone’s story. That’s just the way it is, and neither you, nor me, nor anyone else really has a power to change this very thing. Guess what, though - those folks come and go, never get anywhere far or quickly fade into oblivion. You, on the other hand, are going to be there, if you persist. Be self-confident and believe in yourself - it probably will take many months, several years, maybe even decades to break through - but if you’re true to yourself and push your craft out there, your time will come, sooner or later. Also, be humble and be kind - karma is a real thing - and never forget where you came from.
6) What projects are you working on at the moment?
Recently wrapped up a one-year project for an East-London independent record label/recording studio and several artists on their roster. Currently working on getting new projects onboard, so if you’re looking for help, please do get in touch and let’s meet up for a chat to see what awesome stuff we could do together!
Check out Dynamitri's profile today to connect with him via Music Match
www.facebook.com/mylifeismuzik (main one)