In a Town Where Bigger is Usually Considered Better, Relaunching a Downsized ShowBiz Expo Just May Have Worked Out for the Best!

The Film, Stage and ShowBiz Expo is billed as “a five-star event that brings everyone in show business together under one roof.” Having been involved in the entertainment industry here in Southern California for almost thirty-five years (twenty-four of them as President of my own company, The Research Department), I had been a fairly regular attendee of this event when it was held annually in Los Angeles up to 2002. Since 2003, Producer Zachary Lezberg had been producing the twice-annual Film, Stage and ShowBiz Expo events only in New York City so I was excited to learn about his plans to “relaunch” the Expo at the Los Angeles Convention Center on October 17, 2009.

Personally, I find the benefit of these events to be highly relational to an individual’s needs. In a nutshell, the day pretty much becomes what you make it. I always pack plenty of business cards, brochures and a notepad. Don’t worry if you forget your pen, you could have at least a half-dozen by the time you clear the first row of exhibitors. More importantly, I bring along a broadly optimistic attitude that goes something like this: if I make a new friend or business connection or reconnect with one old friend plus maybe learn a few new things then I figure it was worth my time.

For the full article, please head over to http://www.associatedcontent.com/article/2330344/review_showbiz_expo_returns_to_los.html?singlepage=true&cat=2

Article by Christopher Darryn

The next Los Angeles ShowBiz Expo is scheduled for April 24th and 25th in 2010.

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Shortly before his death in January 2008, actor Heath Ledger directed a music video for the song “King Rat” by American indie rock band Modest Mouse. Released last week, the powerful yet dark video features a group of whales hunting for men to feed to baby seals. Designer Daniel Auber told The Times “it was very important for him to make a video that would make an impact. We needed to have the shock factor because if it wasn’t dark it wouldn’t be impressive, and if it wasn’t impressive nobody would think about what we are doing to wildlife in the ocean”.

King Rat

The video is available to buy at iTunes, and for the first month of release, all proceeds from the download sales will be donated to the Sea Shepherd Conservation Society.

Lee Jarvis.

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This week, Hewlett Packard announced the HP You on You project, a worldwide contest that ask you to showcase yourself creatively and share who you are on Youtube, without showing your face.

Using the new video creation tools on Youtube allows people of all skills and experience to enter, and to further inspire, HP are giving away more than $300,000 in cash and prizes, ranging from the HP Artists Edition Notebook, to $2,500 for various stage winners and semi-finalists, to be chosen by both Youtube and their viewers.

More information about the HP You on You project is also available at http://www.youtube.com/hp

That’s essentially it! Get out there and create! I’ve already found some great entries, and would love to view more, so please feel free to ‘Declare Your Story’ here on the Media Match blog. Leave a link for your fellow production job hunters in the comments

Lee Jarvis.

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In its continuing effort to promote original filmmaking by individuals from around the world, The Global Film Initiative is pleased to announce the Summer 2009 cycle of its feature–film Production Grants program. Applications will be accepted from April 30, 2009 to July 15, 2009, and decisions will be announced in September 2009.

Global Film Initiative production grants are awarded twice a year, in winter and summer, to filmmakers whose work exhibits artistic excellence, authentic self-representation and accomplished storytelling. The granting program furthers the Initiative’s mission of contributing to the development of local film industries while offering audiences a variety of cultural perspectives on daily life around the world. Monies received through the Initiative’s granting program are used to support completion of film production, and to subsidize post-production costs, such as laboratory and sound mixing fees and access to modern editing systems.

Applications will be accepted starting April 30, 2009. Application deadline: July 15, 2009.

More info at http://www.globalfilm.org/granting.htm

Please share with your global network, best of luck to all that apply.

The Media Match Team.

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I’ve been hearing tidbits for months now, from various friends and family in the northeast, about a film studio or two popping up in that area.  The talk centers around the number and variety of film and television production jobs that will be available, in complexes that are set to rival those found anywhere in the country (even Los Angeles).  As time went on, the chatter grew, and so I decided to look into the claims; and soon, two words stood out above the others, both in terms of scope and ambition: Hollywood East.

That’s right, film and television production is coming to Massachusetts in a way never-before seen on the east coast.  As of now, there are two distinct groups emerging as favorites to build studios within the state.  The first, Plymouth Rock Studios, is a film and television digital complex set to open in Plymouth, MA; the second is Los Angeles-based International Studio Group, which intends to build eleven sound stages and related office space in SouthField, MA.  Both of these groups intend to work together, not in competition, to ensure that the larger goal of creating a viable studio system in the state is reached.

These are no fly-by-night endeavors, the kind of operations that build themselves up on promises but fail to deliver for whatever reason (anything from a lack of funding, to a lack of approval by the local legislature).  No, these are legitimate collections of Hollywood producers and executives, including a former producer who once ran Paramount, Walt Disney and Touchstone studios.  And yet despite coming from outside the state, these men and women are showing a keen understanding of how to work with local governments and business leaders, to not only gain approval for the land they need, but also to clearly and concisely lay out their plan for what will be an ambitious business model (one that could conceivably bring 7,000 jobs to their respective regions).  There’s also a youth-oriented feeling among many of the proposals for the studio development, with the goal of retaining a creative and young workforce who would otherwise be lured to California or New York in their pursuit of filmmaking opportunities.

And yet this kind of ambition should come as no surprise to anyone who’s followed the film tax credit battles that have been waged these past few years between states like New York, New Jersey, Massachusetts, North Carolina, and Michigan.  Each one is looking to make the claim of being THE BEST home for filmmaking outside of Hollywood, and are competing to be just that.  Such grand-scale plans are exactly what Massachusetts has been searching for ever since the 25% film tax credit that was created in 2006 (and subsequently expanded in July 2007).  There have even been public hearings on proposed legislation to give an equally-high tax credit on studio construction costs as well.  Already the state has seen a dramatic increase in production in the Commonwealth, and if the first step of their intent was to attract the filmmakers, then the next logical step seems to be keeping them there.  Hence the idea behind Hollywood East.

Next up, now that we know who the players are, we’ll take a look at what they’re offering, everything from specific jobs in film and television, to increases in tourism…

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More than three months after the Writers Guild of America’s strike, Hollywood is facing a new round of labor negotiations that, should they fail, could spell another potentially long strike for the city (and California as a whole).  As the Screen Actors Guild (SAG) and The American Federation of Television and Radio Artists (AFTRA) negotiate with AMPTP (the Alliance of Motion Picture and Television Producers), the state is still trying to right itself after the WGA shutdown last November.

Anyone who watches television can clearly see the surface effects of the WGA strike – everything from shows cancelled outright, to production schedules that have been pushed back by months – some even until next year (film production also suffered, but that was mostly in rushed scripts and a lack of rewrites on set).  But in order to appreciate the full magnitude of the three months of work-stoppage, one has to dig deeper, specifically into the economic impact the strike has had on all forms of industry-related professions, and on the state’s fiscal health in general.  A report by the Milken Institute, an independent economic think tank, details the numerous ways in which the strike has had (and will continue to have) a lingering effect.  The information contained in this report is all a result of the strike, and shows the roll it played in harming the already struggling state and local economies.

“Substantial”.  This is the word the report uses to describe the strike’s effect on Los Angeles and California, specifically in job loss and overall economic health.  “The state is projected to show a total loss of 37,700 jobs and $2.1 billion in lost output from the fourth quarter of 2007 through the end of 2008. Total personal income and total wages and salaries are projected to decline by $3.1 billion and $2.3 billion, respectively.”  All of these figures, attributable to the strike.  What’s most amazing about these facts is the vast reach of the strike, hitting not just actors and writers and everyone involved in production (hair and makeup artists, lighting technicians, camera operators, set designers, etc.), but also those peripheral to the industry, such as caterers and hotel staff.  The rippling effect of so many people having to tighten their belts has even caused finance, insurance, construction, and health-care to suffer.

According to the report, the strike was one of many factors that helped push California into a recession this year.  As a result, the strike “will continue to resonate over time, causing direct impact on employment, output, and wages and salaries, in turn affecting retail sales and causing ripples through other industries.”  There are also other lingering concerns, for instance a decline in television viewership; people had three months to kill, after all, and ended up turning to alternate sources of entertainment.  Bringing these viewers back into the fold is imperative, for the studios as well as for the advertisers who provide their revenue; however, as mentioned above, television executives are still having difficulties arranging their schedules to bring them back to normal levels.  Until they do, advertisers will remain wary.

This is just a basic overview on the negative effects the strike has had on our economy.  The good news, however, is that “[these effects] will gradually diminish over time; by the beginning of 2009, its effect on most industries will finally drop to a barely noticeable level.”  Unfortunately, this will happen only if SAG and AFTRA can settle their differences and coordinate their negotiations with AMPTP; otherwise, their current contract will expire today, and the unions may call a strike.  If that happens, the impact of the WGA strike will not be replaced, it will in fact be magnified.  We will then be faced with two distinct work-stoppages in less than a year, a frightening prospect for a state that thrives on the entertainment industry flowing smoothly.

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I’ve seen more and more articles recently decrying “runaway film production” – film and TV shows leaving our city and our state, and heading toward more tax-friendly environs.  I have heard for years about Canada, for instance, offering a way out to productions seeking to trim costs… their streets and their locations serve well as a substitute for American locales, but at lower prices (for both location use as well as crews).  But I didn’t know why, in the past year, the issue had ballooned.  So I decided to do some research, to discover what moves the “competition” had made, and what (if anything) our state had done in the past few years to halt this trend.

One article I found dated back to November of 2006.  It talked about the need to retain film production in Los Angeles, and was written by our own mayor, Antonio R. Villaraigosa.  He was writing the piece in response to an editorial in the LA Times, which criticized closing the 105 in order to film a scene for “Live Free or Die Hard”; he stated in simple yet concise tones the need for our legislators to do all they can to keep these productions from heading elsewhere.  He writes: “Today, only 11% of all feature films are being made in California, and we cannot afford to cede this integral industry to other cities, especially as competition grows more fierce.”  He then goes on to cite that competition, pointing out that “14 states [have] passed new tax incentives or improved existing incentives for film productions,” and the “troubling, long-term implications to that trend.”  Finally, he rounds out his opinion piece by mentioning his support AB 777, a bill which could provide tax incentives for productions to stay in California. 

Sounds good to me.  So, this being a year-and-a-half ago, I did some research to find out what happened to “Assembly Bill 777 – Motion Picture Production Tax Incentives for California”.  While some criticism was levied against it with respect to its effectiveness, or the cost to California taxpayers, overall the bill seemed to be a good start.  The only problem is, this bill seems to have disappeared.  The most recent reference I could find to AB 777 was dated February of 2007, and talked about cruelty to elephants.  Obviously, the bill had had a makeover.

Searching for similar bills led me to an article from June of 2007.  One line in particular caught my eye, because of its familiarity:  “We will not sit idly by and watch this homegrown industry disappear because other states are being more aggressive.” This from Majority Leader Karen Bass, of Los Angeles.  Very similar to Villaraigosa’s stance, and yet again, I can find no follow-up article discussing a bill being passed.  It seems this push, too, had stalled.

I did, however, find an article from April of this year, which discusses the New York State legislature’s plan to triple their film and TV tax credits for productions within its borders.  The article goes on to say how “New York City [in particular] also offers a 5% credit, so city shoots can reap a total of 35%.”  And what was the reasoning for these increased credits?  Was the legislature responding to some move made by California’s lawmakers, a sort of tit-for-tat?  Was it trying to break the west coast’s hold on film and TV production?  No, these incentives were done “in a bid to regain an edge over [New York’s] credit-happy neighbors Connecticut, New Jersey and Massachusetts.”  That’s right – not to counter any moves that California or Hollywood had made, but to beat the moves made by other states.

Which finally led me to this article, from May 2008, in which Governor Arnold Schwarzenegger calls for legislative action, saying “California must increase tax incentives to movie and television studios as a way to keep them from moving their productions out of state.”  These comments came days after ABC Studios said it was moving production of ”Ugly Betty” from Los Angeles to New York – meaning the siphoning has extended to include not just individual shoots, but entire productions as well.  The article adds that Schwarzenegger has been pushing for such legislation for four years, but so far has found no success.

That is our loss – and this loss extends beyond the revenue generated by the productions themselves.  It seems simple to say, but keeping these shoots in Los Angeles and California in general can only have a positive impact, especially on tourism.  Because what else are we primarily known for, if not being the entertainment capital of the world?  Take away our film and TV shoots, and you take a major part of our identity.

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