My first production assistant job was misleading, to say the least. It was back in the year 2000; I’d recently graduated from USC, having PA’d on various student films before. But I’d never worked a true production, and as such had little idea what to expect. So when the offer came to work a music video with a friend of mine, I figured it would give me a good chance to learn what a production assistant job entails in a short amount of time (I was assured the production wouldn’t go over two days, unlike a film, which could stretch out over a longer period).

I showed up at a studio in Hollywood dressed in comfortable clothes: sneakers, jeans and a tee-shirt, as I’d been instructed. I was met by my friend, who handed a walkie-talkie and showed me how to key the various channels. So far so good. He then took me around and introduced me to his boss, along with some of the other production assistants I’d be working with. More importantly, he taught me some of the valuable lexicon I would need while working on set: “what’s your 20?” (where are you?)… and “ten one hundred” (I’m in the bathroom). Personally, I didn’t think I’d ever feel comfortable letting thirty or so people know I was in the can, so I figured I’d just skip over that part. But I got a kick out of saying “what’s your 20?”, and used it often that first day. I think I even started throwing in things like “ETA five minutes”.

Anyway, only once I was on set was I told what they’d be shooting: turns out Bob Dylan was filming a video of his original song from Curtis Hanson’s film “Wonder Boys”. Everyone was instructed in no uncertain terms that, once Mr. Dylan was on set, we were all to maintain our distance, avoid prolonged eye contact, and lastly, under no circumstances, were we to talk to him. Ever. I nodded, figuring it was cool enough that I’d get to see Bob Dylan in person. And sure enough, when he walked on set, it was a bit of a thrill that he was standing only five feet away.

I didn’t expect what came next, however: in between shots, to help pass the time, Dylan decided to practice. He started strumming his guitar, and singing songs like “Hurricane” under his breath. I looked at the other production assistants around me, and could see the same barely-suppressed excitement on their faces: we were basically being treated to a private concert by the man himself. I didn’t think the day could get better from there, but it did.

Because of my limited experience, I was plucked from the set and sent to work the monitors in the video village, the area where the director (Hanson), the producers, and the talent all gathered to watch the various takes; in this case, the talent included Dylan, as well as Michael Douglas, who was there to reprise his role in the film for some scenes with Dylan. My job was simple: press play and rewind. I took drink orders, handed out coffee and pastries, and then settled in a chair next to Michael Douglas for the next couple of hours. The highlight came when everyone wandered away except for myself and Bob Dylan; figuring it would be rude not to talk to him, I struck up a conversation and we chatted for about five minutes. At that point, I couldn’t believe they were actually paying me to be there! When the day finally ended, I walked away whistling, having had one of my best days in this city. This is showbiz, I thought to myself; I now have a PRODUCTION ASSISTANT job, and I love it!

Two weeks later, I PA’d a music video in downtown Long Beach, for some crappy boy band that no one had ever heard of. It rained… I was stuck outside, hauling cables and lights, from 10p.m. to 9a.m…. I made $75… I got yelled at twice by the psychotic 2^nd Assistant Director… and I broke my walkie-talkie (and nearly my hand) when some idiot slammed a metal pipe into it. As the rain poured down, I marveled at just how much I had been misled.

This is showbiz, I thought to myself the next morning as I trudged home; and I now have a production assistant job. Yay.

I’ve been hearing tidbits for months now, from various friends and family in the northeast, about a film studio or two popping up in that area.  The talk centers around the number and variety of film and television production jobs that will be available, in complexes that are set to rival those found anywhere in the country (even Los Angeles).  As time went on, the chatter grew, and so I decided to look into the claims; and soon, two words stood out above the others, both in terms of scope and ambition: Hollywood East.

That’s right, film and television production is coming to Massachusetts in a way never-before seen on the east coast.  As of now, there are two distinct groups emerging as favorites to build studios within the state.  The first, Plymouth Rock Studios, is a film and television digital complex set to open in Plymouth, MA; the second is Los Angeles-based International Studio Group, which intends to build eleven sound stages and related office space in SouthField, MA.  Both of these groups intend to work together, not in competition, to ensure that the larger goal of creating a viable studio system in the state is reached.

These are no fly-by-night endeavors, the kind of operations that build themselves up on promises but fail to deliver for whatever reason (anything from a lack of funding, to a lack of approval by the local legislature).  No, these are legitimate collections of Hollywood producers and executives, including a former producer who once ran Paramount, Walt Disney and Touchstone studios.  And yet despite coming from outside the state, these men and women are showing a keen understanding of how to work with local governments and business leaders, to not only gain approval for the land they need, but also to clearly and concisely lay out their plan for what will be an ambitious business model (one that could conceivably bring 7,000 jobs to their respective regions).  There’s also a youth-oriented feeling among many of the proposals for the studio development, with the goal of retaining a creative and young workforce who would otherwise be lured to California or New York in their pursuit of filmmaking opportunities.

And yet this kind of ambition should come as no surprise to anyone who’s followed the film tax credit battles that have been waged these past few years between states like New York, New Jersey, Massachusetts, North Carolina, and Michigan.  Each one is looking to make the claim of being THE BEST home for filmmaking outside of Hollywood, and are competing to be just that.  Such grand-scale plans are exactly what Massachusetts has been searching for ever since the 25% film tax credit that was created in 2006 (and subsequently expanded in July 2007).  There have even been public hearings on proposed legislation to give an equally-high tax credit on studio construction costs as well.  Already the state has seen a dramatic increase in production in the Commonwealth, and if the first step of their intent was to attract the filmmakers, then the next logical step seems to be keeping them there.  Hence the idea behind Hollywood East.

Next up, now that we know who the players are, we’ll take a look at what they’re offering, everything from specific jobs in film and television, to increases in tourism…