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Posts Tagged ‘NBC’

Television is Back (We Promise!)

Friday, October 17th, 2008

Now that the fall television season has officially kicked off, it’s worth visiting this year’s slate of shows to see what lingering affects there are from the recent writer’s strike.  In many ways, this is a season of proving one’s self, as we find numerous shows returning from strong freshman debuts who are desperate to reclaim what momentum they had prior to the strike.

It’s safe to say the 2007-2008 television season was an unusual one.  The strike caused a work-stoppage that rushed season finales and left many shows (particularly those with serial narratives) in the lurch.  It’s also a safe assumption that heavyweights like “Lost” and “24” will come back in early 2009 at comfortable ratings levels despite the interruption to their respective narratives – both shows have tinkered before with their schedules and have not suffered greatly for it, thanks to their strong fan bases.  But other shows are facing riskier futures, as they had barely had time to establish themselves before being unceremoniously yanked from the small screen.

Look at three of these shows returning for their sophomore seasons: “Life”, “Private Practice”, and “Pushing Daisies”.  At first glance, these shows should see success, for a variety of reasons.  “Life” is a procedural police drama on NBC, which always seems a relatively simple formula of success.  “Practice” is a spin-off from ABC’s incredibly successful show “Grey’s Anatomy”.  And “Daisies” is a quirky ABC show that quickly found a receptive audience for its offbeat yet likeable characters.  Aside from the fact that all three are well-positioned on strong networks, these shows share something else in common: they’ve all been off the air since 2007.  That’s a long time away, yet all three are hoping to pick up where they left off.  Unfortunately, that’s easier said than done.  The fear is that audiences have forgotten these shows and their characters, and they’ll have a hard time reconnecting as a result.  And that’s what ABC and NBC are hoping to counter, with strong advertising and a gradual reintroduction to the lineups.

Television executives are looking for a return to normalcy with popular shows as well, which will also have to reassert themselves with audiences.  And new shows are coming down the line (some retooled, like the newer version of “Life on Mars”, or remakes, like the new “Knight Rider”).  Networks are understandably cautious about green-lighting new shows (ABC had only one new scripted show this fall), and are finding new ways to deal with the changing landscape.  Many are unveiling new shows or episodes in the summer (such as TNT’s “The Closer”, or USA’s “In Plain Sight”), betting that audiences who are used to repeats will be more likely to embrace new fare.

In the end, all it’ll take is one hit show to make a network forget the hassles and uncertainty caused by the writer’s strike.  And so long as they can avoid an actor’s strike, all should be close to normal by the time February sweep’s week rolls around.

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All the World’s a Stage

Thursday, August 7th, 2008

The Olympics begin tomorrow in Beijing, and with that comes the inevitable question: should the athletes use this very public forum to deride China on its human rights violations (including jailing dissidents and violently suppressing protests), or should they remain silent?  It is an issue that has dogged these Olympics since it was announced that Beijing would host the games, and the fervor has only intensified as we’ve neared the starting date.  For the athletes, it’s a sensitive question: to some, the Olympics are a place of competition, the one venue where every country involved can unite in the quest for athletic glory; to others, though, it provides them with a chance to voice their opinions to countless millions, one they may never have again.  It’s a question every athlete will wrestle with, one that depends on which way his or her own moral compass swings.  And it’s a question that will play out every day, with every medal ceremony and interview, across television and computer screens around the world. 

The television aspect is nothing new.  While the Olympics have reached a worldwide audience in the past, this year will see a virtual TV saturation (NBC will provide an unprecedented 1,400 hours of coverage across six of its networks, according to the Associated Press – “more that all previous Summer Olympics combined”; it will also present 2,200 hours of live web coverage and 3,000 additional hours of clips available online).  But what truly makes this Olympics different is that the potential to reach people is even greater, and surpasses mere television exposure.  That’s because, since the last Olympics in 2004, we have seen the advent (and subsequent explosions in popularity) of sites like myspace, facebook, and, perhaps most importantly, YouTube.

For the first time ever, we will be given an almost real-time glimpse into the Olympics – everything from videos to blogs to photos, all created and uploaded instantly.  People at these games will shoot videos from the stands, on the streets, in hotels, and at restaurants…they will have their cameras and computers with them at all times (oftentimes both in one), and you can bet that everything they capture will be uploaded immediately to YouTube (or Liveleak, etc.).  Countless more people will be documenting their experiences on myspace or facebook, writing about what they’ve seen and heard.

The television coverage will be limited by its own rigidly structured design – and for all things sports, there’s no better place to turn.  But this means that the true heart of the games will be found online, on those sites that China and NBC can’t control.  There, we will see the real athletes, unbound and unprocessed.  Throughout their time in Beijing, they will be presented with a sea of people capturing their every move.  What’s more, the athletes themselves will have access to all of these sites; they will add messages to their myspace sites, or perhaps will upload their own videos – documenting everything from the opening day festivities, to the sidelines at the events, even their own medal ceremonies.  Simply put, we are looking at an extraordinary amount of access to this year’s games, the likes of which we’ve never seen before.

Which brings us back to the original question of just how much (if anything) the athletes should say about the way China conducts its affairs.  Because the reality is, they may be unable to avoid it.  If an athlete uses any of the above-mentioned media, they will be opening themselves to scrutiny.  Even a casual remark can be read as making some kind of statement – whether it’s a comment on the friendliness of the host country, or an expression of surprise at the seeming openness of a Communist regime.  The majority of what we will see on television will be about the sports… what we see in the other media will be about the people.  And if the athletes aren’t careful, they could be taking a stand whether they realize it or not.  Which, at the end of the day, might not be such a bad thing – after all, a heartfelt opinion is the best kind.

All of this, of course, will be a moot point if China decides to block access to YouTube and the like, as they did earlier this year during the Tibet protests.  But hey, if that happens, we still have almost 7,000 hours of NBC coverage to look forward to.

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