The Emmy nominations for 2008 were released, and while premium cable and the broadcast networks are still dominant forces in television, we are clearly seeing a growth of basic cable programming, both in terms of quality and recognition.  Shows like ‘Breaking Bad’, ‘Mad Men’, and ‘Damages’ have all garnered attention this year, and their nominations in various categories reflect that.  For these shows’ networks, AMC and FX, it is validation that ad-supported niche cable shows can appeal to voters and audiences alike.

Every year, the Hollywood community inevitably complains about the shows that didn’t get nominated (I would include myself in that list, seeing as how ‘Battlestar Galactica’ was not nominated for best drama series, while ‘Lost’ was overlooked in the writing and directing categories; however, since the former received a writing nod, and the latter is once again in the running for best drama, I really can’t complain).  But this year is different, and should be remembered as such, for the fact that two basic cable networks have shows that are being considered for best drama.  That is not to take anything away from what the broadcast networks have done; shows like ‘House’ and the aforementioned ‘Lost’ not only withstand the test of time, they actually reinvent themselves to remain fresh and interesting.  The cable networks, too, have remained viable, with shows like ‘Dexter’ and ‘The Wire’ receiving nothing but praise from fans and critics both. 

But the emergence of networks like AMC is notable for the fact that they have come seemingly out of nowhere to challenge convention.  They have presented us with small, character-driven shows dominated by great acting and compelling writing, and as a result have found steadily growing audiences.  They even seem to come up with ways to deal with some of the challenges facing television as a whole, such as the growing worry that people with DVRs are fast-forwarding through commercials: while watching ‘Mad Men’, a show about ad executives in the 1960’s, each first-half commercial break features title cards that give interesting tidbits about the sponsor or product in the ensuing commercials (who knew the first Orkin ad dates way back to 1954?)  Simple yet informative, these commercial teasers, for lack of a better description, keep you interested – they actually make you want to watch the commercial!  It’s creativity like this that illustrates, in a small way, what networks like AMC bring to the mix. 

Basic cable networks in general have been upping the ante in recent years.  It’s fitting that FX has recently changed its slogan to “There is No Box”, because that is how the network approaches its programming.  By thinking beyond what’s safe and what works, they have risen the level of quality; in doing so, they have also questioned many of Hollywood’s beliefs, including what, exactly, a hero should look and act like.  FX (along with TNT and USA) has also helped to dispel the notion that there are no primetime, desirable roles for women over 40 – just ask Glenn Close, Holly Hunter, or Kyra Sedgwick.

Here’s hoping that the broadcast networks take a look at what their basic cable counterparts are doing, and realize that there are in fact lessons to be learned. 

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As Comic-Con prepares to descend on San Diego on July 24^th, it’s worth taking a quick look to see just how this small gathering of comic book aficionados became such an annual powerhouse.  Some will say things really took off when the “Harry Potter”, “Lord of the Rings”, and “X-Men” franchises were all released – three enormously popular (and successful) science-fiction/fantasy film series that had a home at the convention; it was there that fans could find the actors, the stories, and all the additional merchandise they could want.  Yet it is simplistic to say that Hollywood has only recently taken notice of the event; it has had a presence there almost since the beginning, after all, with Lucasfilm setting up a booth at the 1976 convention to promote “Star Wars”.  Even Mark Hamill – Luke Skywalker himself – was once a young comic book fan; he recently set his film “Comic Book: The Movie” at the convention, knowing what it’s like to both be on the stage and in the audience.

Beyond merely the industry taking notice, the growth of Comic-Con lies with those actually attending the event.  What we’re seeing is a growing trend of quality.  Comic fans have always been passionate about story; they’ve always had an exacting stance on what the characters can and cannot do.  And they now have the power to demand that quality from the studios and the filmmakers.  As films like “Iron Man” and the new “Star Trek” and “The Incredible Hulk” are brought to the big screen, their fans scrutinize every detail for authenticity… they discuss rumors, dig for advance copies of the script, and theorize to no end.  Some filmmakers find this intrusive, feeling it hinders the creative process.  Others, though, have taken notice, and have in fact embraced these fans (called “fanboys” for their devotion).  For these filmmakers, it makes sense to use this resource.  These directors and writers understand full well that any work based on an existing product will have to get these people’s stamp of approval… an advance thumbs-up can do wonders; conversely, early bad press can be hard to overcome.

In the end, the fans just want to see the best product they can, and while it’s not possible to satisfy all of them all the time, one can still get close. With the growth of the internet – a realm dominated initially by those who love computers – we’ve seen an influx of fan sites like “Ain’t It Cool News”, whose sole purpose was to analyze, discuss, and review their favorite films and television shows.  Now, this site has grown so much since its inception that its founder, Harry Knowles, is now being invited by directors like J.J. Abrams to view a clip of his newest “Star Trek” film – months before its release – in the hopes that he’ll relate something positive to his readers.  This kind of buzz is vital to a film’s success, especially those in the science-fiction and fantasy realms, and guys like Abrams are smart enough to realize it.  That’s why he also uses Comic-con to promote his hit show “Lost”, drawing in the audience with mysteries and teasers well after the show has hit its summer break. 

Comic-Con’s growth can also be attributed to the development of its truest fans.  Back in the 70’s, the convention started with only a few hundred people; one of the first notable guests was not a filmmaker but the sci-fi author, Ray Bradbury.  As the convention grew, it attracted kids of all ages, whose love of comics and films brought them together.  Now, these children are adults, and are themselves responsible for many of the films and TV shows that screen there.  The kids have grown up, yet they still have the same exacting standards as when they were young.  It is this dedication to quality that keeps the convention going, and it will continue to thrive so long as it stays true to this vision.

That, and it also doesn’t hurt that Ray Bradbury will be there again this year…

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